Post 11: FACTS TELL STORIES SELL
FACTS ARE, WELL…FACTS. THEY ARE TYPICALLY EMOTIONLESS AND WHAT WE KNOW TO BE TRUE. STORIES, HOWEVER, PAINT THE PICTURE OF WHAT YOU ARE TRYING TO CONVEY WITH EMOTION. THIS WILL WIN YOUR AUDIENCE OVER EVERY TIME.
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STEP 1: POST A PICTURE OF YOURSELF OR YOUR FAMILY. “SCROLL STOPPER”
BELOW ARE EXAMPLES OF TELLING A PERSONAL STORY. EVEN IF YOU ARE JUST GETTING STARTED AND HAVEN’T SEEN SUCCESS YET, TELL YOUR AUDIENCE A STORY ABOUT WHY YOU WANT A CHANGE AND WHAT YOU KNOW IS POSSIBLE WITH THIS COMPANY.
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STEP 2: REACT AND REPLY
Make sure to “heart” EVERY comment and reply to EVERY comment with a genuine response.