Post 3: Content Development
We know this is a social medial launch, but we wanted to give you some easy ways to get some content ideas. There will not be a post today, just activity and education!
STEP 1: DISCOVERING YOUR WHY
Spend 10 minutes today writing down how you got here and how you got started with the business. Dive deep into why you wanted to start a side hustle and why Green Compass. Maybe you are passionate about educating and breaking the stigma of CBD. Maybe you want to create time freedom. Maybe you are experiencing burnout from your job and want something different out of life. Whatever it is, write it down.
*Save this as you can use this for content in the future as well.
STEP 2: HOW TO WRITE THE PERFECT POST
- HEADLINER: Start out with a headliner. Make this the juiciest line of your post. Ask a question that you will be answering in the post and or speak directly to your ideal customer/coach/business partner. Examples: What if I told you…, Did you know…, What would happen if…
- PAIN POINT: this is a specific problem that prospective customers of your business are experiencing. Think about if your ideal customer/business partner have this pain point. Do they know that they can help you solve it? Can you google this pain point? (meaning it’s marketable). Speaking to a specific pain point is what will create RELATABILITY to you. Tell your own story or part of it to provide your audience with your background with this pain point.
- SOLUTION: Now describe your solution or plan to reach your solution to this specific pain point. If you are new to the solution and still working on it, share your plan and action steps that you are going to take to provide the solution.
- CALL TO ACTION: End the post with a call to action. Call your audience to take action on your post. This engagement creates a community sense and also provides validation for you and for them that you are posting effectively. They feel like they are in the right place. Examples of common call to actions: Double tap if you feel me; comment below if you can relate; have you ever felt this way too? Let me know!; Send me a message for details; Help me stay accountable online too; Join me.